Sharp Thinking: The role of science in the consumer decision
Presenter:
Chris Karas
Summary:
Do consumers value a product that can be scientifically demonstrated to have more benefits than another? Should they?
The purchase of a new product can be a confusing process for many consumers . Using the example of purchasing a new kitchen knife this presentation explores the complex nature of the consumer decision. It examines how consumers value scienctific knowledge in the face of their individual economic and social circumstances.
Chris Karas
Summary:
Do consumers value a product that can be scientifically demonstrated to have more benefits than another? Should they?
The purchase of a new product can be a confusing process for many consumers . Using the example of purchasing a new kitchen knife this presentation explores the complex nature of the consumer decision. It examines how consumers value scienctific knowledge in the face of their individual economic and social circumstances.
